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Home /  Blog / Winter & Christmas / Christmas Promotional Items: The Ultimate Guide

Christmas Promotional Items: The Ultimate Guide

10th October 2023 in Winter & Christmas

Incredibly popular, Christmas promotional products are items that businesses give away to their customers, employees, and stakeholders during the holiday season. They can range from edible treats to branded merchandise and are a great way to show appreciation for customers, boost employee morale, and promote brand awareness.

Because holiday promotional products are tangible, they allow businesses to show they care and create a positive brand image that keeps customers returning for more. They also provide the perfect opportunity for companies to promote their brand and raise overall brand visibility for the new year.

But how do you choose the right promotional holiday product for your business?

Well, firstly, you need to consider your target audience, your budget, and your brand. For example, suppose you are targeting a corporate audience. In that case, you’ll want to choose more professional promotional products such as pens, notebooks, and calendars. In contrast, if you are targeting a family audience, you’ll probably want to opt for more novelty products such as toys, games, and ornaments.

To give you the upper hand, here are 5 tips for choosing the right promotional item for your business this winter:

1. Consider your target audience. Who are you trying to reach?

2. Set a budget. How much money do you want to spend?

3. Choose products that are relevant to your brand. What are your brand values?

4. Select durable, high-quality products. You want to make a positive impression.

5. Consider customization options. How do you want your brand to be seen?

By following these tips, you can be sure to find the right branded holiday products to help promote your business and show your appreciation for your customers and employees.

What types of promotional Christmas merchandise can I choose from?

Now that you know how to choose the right promotional item for your business, it’s time to think about the options available.

Here at EverythingBranded, we carry a wide range of Christmas products from tumblers and blankets to notebooks and socks making it easy for you to find the right fit. So, whether you are looking for something a little more practical or something more novelty you will be sure to find the perfect match to raise employee and customer spirit this winter.

Our favorite promo products from our Christmas range:

Fuzzy Socks – perfect for keeping warm during the colder seasons.

11 Oz. Full Color Mug with Hot Cocoa – who doesn’t love a mug of hot chocolate during the holidays?

Executive Manicure Set – get your customers and employees trimmed and ready for all their holiday celebrations!

Harper Mini Bamboo Cheese Board Knife Set – make your business the talking point with this fabulous cheese board perfect for charcuterie boards and more.

Spiral Notebook with Pen – help your customers and employees plan for the new year with this handy yet stylish notebook and pen combo.

What are the benefits of holiday merchandise and why should I invest in them?

Investing in promotional holiday merchandise can provide several benefits for your business this festive season including:

Increased brand awareness and visibility – when you hand out promotional items with your company logo or branding, you’re putting your brand in front of a wider audience. As a result, this can help increase brand awareness and visibility when people are spending the most money around the busy holiday season!

Improved customer relationships – giving away holiday swag is a great way to show your customers appreciation and can lead to better customer relationships and loyalty.

Boosted employee morale – like the point above, giving away products to your workforce can help them feel recognized and valued for all their hard work throughout the year helping to boost employee morale and esteem.

Increased sales and leads – Christmas promotional products are a fantastic way to generate leads and increase sales. For example, offering a promotional product in return for a certain amount of money spent on your goods and services or giving them away as part of a holiday competition.

Stand out from the competition – Christmas is renowned for being a competitive time for businesses, so it’s important to find ways to stand out from the crowd, and handing out Christmas swag is a great way to do this. When you choose to give away practical and thoughtful promotional products, you show your customers that you’re different from the rest and truly care about their experience.

Now that we have given you the rundown on Christmas promotional products and how you can utilize them this holiday season why not go ahead and browse our entire range? And if you still can’t find the right product for your business get in touch with us and we’ll be more than happy to guide you to promotional success this winter.


Lauren Lawless, Marketing Manager at EverythingBranded
Written by Lauren Lawless Marketing Manager
A dynamic marketing professional with years of experience, Lauren has brought a fresh perspective to EverythingBranded since 2023. With a diverse background spanning corporate and non-profit sectors, she possesses a strong ability to develop innovative marketing strategies that meet the needs of our customers. Lauren is instrumental in working with the marketing team to drive brand awareness and growth throughout all territories.

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