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Home /  Blog / Politics & Election Campaigns / Show Your Support in the 2024 Election with Branded Products

Show Your Support in the 2024 Election with Branded Products

22nd April 2024 in Politics & Election Campaigns

Are you excited about the upcoming 2024 election? One fun way to show which candidate or party you support is by using political promotional products. Let’s talk about what these products are and why they might be just what you need to express your support!

Branded political products are items such as custom stress balls shaped like the Democratic donkey or the Republic elephant as well as custom pens, hats, bumper stickers, and custom mugs that have a candidate's name, slogan, or logo on them. These items are usually colorful and eye-catching. You might have seen people wearing these during rallies, at the store, or even just out for a walk.

 

1. Why Use Branded Political Products?

Learn why using branded political products in your campaign or cause can be beneficial. Here are a few good reasons to consider them.

  • They Spread the Word: Wearing a t-shirt or putting a sticker on your car acts like a mini-billboard. It lets everyone around you know who you support without you even having to say a word.
  • They Create Unity: When you wear a hat or carry a bag that supports a candidate, you might just run into someone else with the same item. This can create a sense of community and belonging, knowing there are others who share your views.
  • They’re Fun: Election season can be serious and stressful. Having a fun, bright t-shirt or a quirky mug can add a little light-heartedness to the mix. It’s a way to enjoy the process and show your personality.
  • They Help the Campaign: Often, buying these products directly from a candidate's campaign store can help them raise money. This money can be used for ads, events, or other important campaign activities.

 

How to Choose the Right Products

When picking out election gear, think about what you usually like to wear or use. If you love hats, get a cap with your candidate's logo. If you drink coffee every morning, maybe a custom mug is a better fit. Choose items that you’ll actually use or wear often.

Remember, wearing and using branded products is a simple way to show your support and maybe even engage others in meaningful conversations about the election. So, why not pick something that catches your eye and helps spread the word? Let's get excited and involved in this important part of our democracy!

 

2. The Symbols of Politics: Democratic and Republican Parties

Have you ever wondered why the Democratic Party is represented by a donkey and the Republican Party by an elephant? These symbols have interesting stories behind them and they're more than just random animals.

Let's start with the Democrats. The donkey symbol goes way back to Andrew Jackson's presidential campaign in 1828. Jackson was a tough guy and his opponents tried to make fun of him by calling him a donkey, which is often seen as a stubborn animal. But Jackson was smart; he liked the idea. He thought the donkey was a good fit for showing how strong and determined he was. So, he started using the donkey as his symbol, and it stuck. Today, when you see the donkey representing the Democratic Party, it stands for strength and determination.

Now, what about the Republicans and their elephant? This one started with a cartoon by Thomas Nast, a famous cartoonist, who drew a picture of an elephant in 1874. It was published in Harper's Weekly. In the cartoon, the elephant looked strong and dignified, which are qualities that matched what the Republican Party wanted to represent. Just like the donkey for the Democrats, the elephant became a powerful symbol for the Republicans.

Both the donkey and the elephant are not just simple logos. They represent the core values of their parties and have become symbols that unite and rally supporters. They're also super easy to recognize, which makes them perfect for things like stickers, posters, and t-shirts. Next time you see these symbols, you'll know exactly what they stand for!

 

3. The History of Promotional Products in Political Campaigns

Way back in 1789, when George Washington was running for president, they made these special buttons to celebrate his campaign. These buttons were just the start of a whole new way to support your favorite politicians. Today, you can hardly imagine an election without seeing all kinds of campaign gear like t-shirts, bumper stickers, and yard signs.

These promotional items have been a big deal in political campaigns for a long time. They do more than just catch your eye; they help you feel a connection to the candidate. In the early 1900s, people began wearing buttons with campaign slogans. It was a way to show off who you supported, like wearing a tiny billboard. As years passed, more items like bumper stickers and yard signs popped up everywhere, showing off political support.

Even in today's digital age, physical campaign items haven't lost their charm. They give something tangible to voters, which is important in a world where online ads can be overwhelming. Items like t-shirts or hats allow supporters to wear their political pride and spark conversations with others. Studies have shown that these items play a big role in shaping opinions and keeping a campaign lively.

As we look ahead to upcoming elections, it's clear that promotional products are still key players. From George Washington's button to modern-day swag like hats and tote bags, these items help spread the word about candidates. They make it easier for undecided voters to learn about who's running and what they stand for.

Here's how some historical campaign items are still inspiring modern campaigns:

  • Thomas Jefferson Banner: After winning the 1800 election, supporters made a banner for Jefferson. This kind of banner could be a powerful tool in today’s campaigns, helping to promote candidates before election day.
  • Abraham Lincoln Axe: Lincoln's supporters used a wooden axe in their parades to symbolize his image as "Old Abe the Rail Splitter," appealing to the common man. Today, this idea might be translated into giving out branded work gloves to win over blue-collar voters.
  • John F. Kennedy’s Hat: During the 1960 campaign, JFK supporters wore straw hats at the Democratic convention, creating a visual symbol of support. Nowadays, giving out hats at events can still be a great way to build support and visibility.

Promotional products have come a long way since the first commemorative button. They're not just about advertising; they help create a personal connection with voters and bring campaigns to life. Whether it's a local election or a national race, these items are a fundamental part of getting the message out there and building momentum for candidates.

 

4. Voter Turnout and the Impact of Promotional Products

Voter turnout in the United States during presidential elections tends to hover around 60%. This means that out of every 10 people who can vote, about 6 actually do. Getting more people to vote is crucial because every vote counts, especially in tight races. One way to encourage more voters to head to the polls is by using promotional products.

Promotional products are items like pens, hats, or T-shirts that have a message printed on them. They are often given away for free to get people excited about something—like voting. For instance, think about a pen that has "Vote on November 5, 2024" printed on it. It's simple, but effective. Every time someone uses this pen, they're reminded of the election date. It's like having a little nudge saying, "Hey, don't forget to vote!"

Here’s why promotional products can be really good at getting more people to vote:

  • Reminders Work: Life is busy. It's easy to forget dates, including important ones like election day. A product that you use every day, like a pen, keeps the election on your mind.
  • Free Stuff Draws Attention: Everyone loves free things. If you’re handing out something useful like a pen or a notepad at a voter registration drive, people are more likely to stop, talk, and remember why they got it in the first place.
  • Feeling of Involvement: When someone owns a promotional product, they feel part of something bigger. This feeling can make them more likely to participate in the event the product is promoting, like voting.
  • Spreads the Message: Every person who wears a T-shirt or hat with a voting message acts like a walking billboard. More people see the message, which can increase awareness and possibly encourage them to vote too.

So, while promotional products might seem like small things, their impact can be big. They do more than just advertise; they remind, encourage, and involve people in the voting process. Let's get creative and use every tool we have to boost voter turnout and make sure everyone’s voice is heard!

 

5. Get Your Campaign Swag On: Top 10 Must-Haves

Campaigns are more than just speeches and debates. They're also about the fun stuff that gets people talking. Here's a rundown of the top 10 must-have items that can help your political campaign stand out in the crowd and stick in voters' minds.

  • Custom Campaign Buttons: These classic little pins pack a punch. Hand them out far and wide—everyone loves a cool button to pin on their jacket or bag.
  • Embroidered Caps: Heads up for this one! Caps with your campaign's message or logo are a hit, especially on sunny days or at outdoor events.
  • T-shirts with Party Logos: Walking billboards? Yes, please! T-shirts are comfy, casual, and get your message moving all over town.
  • Custom Water Bottles: Keep your supporters hydrated and happy. Water bottles are practical and a smart way to show off your campaign.
  • Branded Tote Bags: Eco-friendly and super useful, tote bags with your campaign logo can carry your message to places you didn’t even campaign in.
  • Personalized Yard Signs: Let supporters show their pride right in their own front yard. These signs are like little billboards dotting neighborhoods.
  • Banner Stands: Perfect for events, these stand tall and grab attention. Plus, they’re portable and easy to set up wherever you go.
  • Promotional Table Throws: Dress up any table with a custom throw that screams your campaign’s name. It’s an instant branding spot at events.
  • Customized Stickers: Stick 'em everywhere! Stickers are a fun, low-cost way to spread your message and get people literally attached to your campaign.
  • Branded Stress Relievers & Custom Stress Balls: Elections can be stressful, so why not give a squeeze and relax? These are great for fidgety hands during those long campaign speeches.

Campaigns are tough, but choosing the right swag doesn't have to be. With these ten promotional products, you're ready to rally support, make a lasting impression, and maybe even have a little fun along the way. Get your campaign swag on and watch the support roll in!

 

In Summary

In conclusion, using branded products in your political campaign can significantly impact visibility, voter engagement, and ultimately, voter turnout. With the right promotional items, every campaign can leave a lasting impression on voters, steering the tide in their favor for the upcoming 2024 elections.

Branded political products not only serve as effective tools for campaigning but also help forge a deeper connection with the community, making every handout a potential conversation starter and a step toward victory.

 

References


Lauren Lawless, Marketing Manager at EverythingBranded
Written by Lauren Lawless Marketing Manager
A dynamic marketing professional with years of experience, Lauren has brought a fresh perspective to EverythingBranded since 2023. With a diverse background spanning corporate and non-profit sectors, she possesses a strong ability to develop innovative marketing strategies that meet the needs of our customers. Lauren is instrumental in working with the marketing team to drive brand awareness and growth throughout all territories.

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