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Home /  Blog / Drinkware & mugs / Promotional Custom Tumblers: A Refreshing Addition to Your Company's Swag Repertoire

Promotional Custom Tumblers: A Refreshing Addition to Your Company's Swag Repertoire

5th February 2024 in Drinkware & mugs

In the dynamic world of corporate branding and marketing, promotional items are a staple. They're not just gifts; they're powerful tools for engagement, branding, and customer loyalty. Among these, tumblers have emerged as a popular and effective option. This blog explores how a company can utilize promotional custom tumblers within their swag repertoire, examining their benefits, customization options, and strategies for maximized impact.

 

  1. Practicality and Everyday Use

Custom tumblers are practical items used daily by most people for their beverages, whether it's coffee, tea, or water. This daily usage offers consistent brand exposure. Unlike items that might be used occasionally, a tumbler with your company's logo becomes a part of the user's daily routine, increasing brand visibility and recall.

 

  1. Environmental Impact and Sustainability

As more consumers become environmentally conscious, they prefer reusable over disposable items. Providing a tumbler aligns your company with these eco-friendly values. It's a statement that your company is committed to sustainability, which can enhance your brand's image and appeal to a broader, more environmentally aware audience.

 

  1. Versatile for Any Audience

Tumblers are universally appealing and suitable for a wide range of demographics. They're gender-neutral and useful to all age groups. Whether it's for employees, clients, or at events, tumblers are a versatile choice that can cater to any audience, making them a valuable addition to your swag repertoire.

 

  1. Customization and Brand Representation

The customization options for tumblers are vast. They can be branded with your company's logo, colors, and even specific messages or slogans. This customization makes tumblers a walking advertisement for your brand. Plus, with various styles and materials (like stainless steel, plastic, or glass), you can choose a design that best represents your company's image and ethos.

 

  1. High Perceived Value

Tumblers, especially those made from high-quality materials, have a high perceived value. This makes them more desirable and likely to be used and appreciated by the recipients. A well-made, stylish tumbler can elevate your brand's perception, indicating that you value quality and durability.

 

  1. Longevity and Continued Brand Exposure

Unlike perishable promotional items, custom tumblers have a long lifespan. This longevity translates into continued brand exposure over time. Every time the tumbler is used, it reinforces your brand presence, making it a cost-effective advertising medium in the long run.

 

  1. Effective for Marketing Campaigns and Events

Tumblers are excellent for marketing campaigns, corporate events, conferences, and trade shows. They can be part of a welcome kit for new employees, a thank-you gift for clients, or a giveaway at events. Their practicality ensures they will be appreciated and used, increasing your brand's reach.

 

  1. Enhancing Corporate Culture and Employee Morale

Custom tumblers can be an integral part of your internal corporate swag. They can foster a sense of unity and pride among employees. By using tumblers branded with the company logo or slogan, employees feel a part of the team, boosting morale and promoting a positive workplace culture.

 

  1. Social Media Visibility

In the age of social media, a visually appealing tumbler can become part of the narrative. People often share photos of their daily life, including their coffee or hydration habits. A well-designed tumbler can encourage shares and tags on social media platforms, further increasing brand visibility.

 

  1. Cost-Effectiveness and ROI

Considering their longevity, practicality, and the frequency with which they are used, tumblers offer a high return on investment (ROI). They are more likely to be retained and used regularly compared to other promotional items, ensuring your branding efforts are not just a one-off encounter.

 

  1. Encouraging Healthy Habits

Promoting hydration is promoting health. By distributing tumblers, your company is indirectly encouraging healthier habits. This positive association can enhance the image of your company as one that cares about the well-being of its clients and employees.

Incorporating tumblers into your company's swag repertoire is a smart move. They're not just practical and desirable; they're a canvas for your brand's message and values. In a world where brand visibility and sustainability are paramount, tumblers offer a unique opportunity to make a lasting impression. They're a subtle yet powerful way to keep your brand in the hands of your audience, literally. Whether it’s for internal use or external marketing, a well-designed custom tumbler can speak volumes about your brand’s commitment to quality, sustainability, and its audience. So, the next time you're considering promotional items, think beyond the pen and notepad. Opt for something refreshing, like a tumbler, and watch your brand's visibility and reputation soar with ever sip. 


Lauren Lawless, Marketing Manager at EverythingBranded
Written by Lauren Lawless Marketing Manager
A dynamic marketing professional with years of experience, Lauren has brought a fresh perspective to EverythingBranded since 2023. With a diverse background spanning corporate and non-profit sectors, she possesses a strong ability to develop innovative marketing strategies that meet the needs of our customers. Lauren is instrumental in working with the marketing team to drive brand awareness and growth throughout all territories.

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